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Assuming the Leadership
- A message from incoming TOA president Kazuhiro Takeuchi -

Greetings, everyone! I am Kazuhiro Takeuchi. As you may know, as of June 22, 2017, I have taken on the leadership of our company as president,CEO of TOA.

Since our founding in 1934, TOA has been a specialist in developing and manufacturing audio and video equipment based on a corporate philosophy of “selling sound, not equipment” I am reminded now of that long history of achievement, and in this new position I will be considering it anew as I commit to ensuring the continued growth and prosperity of the whole TOA Group.

I joined TOA in 1981, and in the decades since I’ve held numerous positions throughout the company: in the field as part of our sales team; as president and CEO of an overseas subsidiary; as executive manager of the sales division; and as executive manager of the development division. Throughout, I have always made it a priority to grow ever more “in-touch” with our customers, to be able to serve them better with products and services they truly want and need.

Among the strengths we’ve cultivated over the past eighty-plus years, one can obviously point to the technology and products we’ve created as a specialized audio and video manufacturer. But equally notable has been our long-running dedication to public security and safety. Going forward, to continue being a company considered essential by society, what we need most is to grow by accelerating the speed with which we act and do, and I consider this to be my most pressing mission.

To make and deliver products superb in their creative innovation, and to bring these to market quickly and in a timely manner, it is important that we keep our ears finely attuned to the voices of our customers and the markets they represent. This goes for our domestic and global markets alike. What I would like to ask now is that employees throughout the TOA Group embrace even greater autonomy, even stronger capacity for action, and even deeper insight. And I hope for a free and dynamic exchange of views, ideas, and opinions that allows us to come together as one in pursuing our mission as valued and trusted manufacturer.

As I take up the leadership of TOA, I am wholly committed to building our brand even further, as “Strong and sustainable company that provides irreplaceable value for people’s social life in the world.” I hope you will join me in supporting this great and ongoing project.


Kenji Itani

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About TOA

TOA is a company established in 1934, in Kobe, Japan. We provide innovative solutions and products centering those which provide sound. What TOA values is people’s smile. With more than 30 locations, we contribute to create a safe and reliable society globally with excitement, supporting the needs of local community.